Impact of Sales Promotion on Organizations’ Profitability and Consumer’s Perception in Pakistan
نویسندگان
چکیده
This paper focus on Impact of Sales Promotion on Organizations’ Profitability and Consumer’s Perception in Pakistan.Literature from different researchers is also reviewed. The study is aimed at finding the relationship among sales promotion strategies and the profitability of the firms along with the perception about sales promotion of the consumers and its relationship with the brand loyalty of that particular brand or company.
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